How to Find a Real Copywriter
If you'd like to generate an income online, you're going to have to have a web site. If you want that web site to generate income, it should be written very well. Unless you are already a copywriter yourself, it's in your best interest to engage the services of someone who is qualified to create the text for your web site. An experienced copywriter will rake in a lot more cash than you would ever even be able to hope to see if you tried to do all of the writing by yourself. Obviously, though, not every copywriter is as good as every other copywriter. Some have great talent. Some dream of having talent but are just trying to make some bucks because they've heard that online copywriting is a breeze. Here is how you will be able to know the difference.
Does the copywriter have his or her own website? Any copywriter worth employing is going to have his or her own site that contains a bio, several samples and a resume (and anything else the writer feels like sharing). If the writer doesn't have his or her own site, how are they going to be able to help you create yours? Examine the copy on this web site. If it is riddled with mistakes this is a terrible sign.
How well do you react to the copy on the copywriter's web site? This is more involved than simply noticing grammar and spelling errors. Does the web copy move you to experience any kind of emotional reaction? Does it help you feel affection for the writer? Does it make you want to go on reading and find out more about the person? Does the copy make you raring to employ them as soon as possible? Does it make you feel like you have to leave? Does the copy push you to be upset? These are all very important responses and they require your attention.
Perform your background research on the writer. Try to find reviews on forums and independent web sites. It's highly likely that the only reviews you are going to see on the writer's website are going to be glowing. Do a search online for the copywriter's name to discover if there are any reviews or personal testimonials that are not run and can't be manipulated by the writer you are checking up on. Examine closely these reviews and feedback. Ask the writer to give you a few references. See to it that you follow up and look what I found genuinely get a hold of those references so that you can get an honest opinion from them.
Be sure you spend some time going through the samples supplied by the writer. You should ask the writer to send you some samples that aren't already provided on the website. This is particularly important if the copywriter states he or she is an expert in a particular field. If the writing is obscure and reads like a reproduced Wikipedia article, you should move on.
You have many choices available to you when you're trying to find out whether or not to employ a copywriter. It's important to do your research and look beyond the writer as a person and find out what you can about his or her reputation and character.